Fatsouls was established in 1999 as an event promotion company on the principle of delivering organic, music with emphasis on deep, soulful, Afro house and other organic rhythms. One of the brand’s goals is to help maintain the integrity of house music. The company has built a name for itself in the dance music industry with its presentation of an extraordinary rotation of world class artists. Fatsouls is behind the highly regarded and award-winning San Francisco events such as Atmosfere and Essence of Sound to name a few. The Brand evolved into a record label in 2007 and it has continually flourished in its firm on all levels.