Beyond the Label

About Beyond the Label

Beyond the Label (BTL) is a nation-wide movement to fight stigma towards Persons with Mental Health Conditions (PMHCs). Led by the National Council of Social Service and TOUCH Community Services, the BTL Collective has been working in partnership with stakeholders in the mental health ecosystem to achieve objectives such as:

1. Raise awareness of stigma and advocate for greater support for PMHCs

2. Educate and equip the public with peer support skills to interact with and support PMHCs

3. Implement workplace adjustments to support PMHCs in the workplace more effectively

4. Encourage early help-seeking by motivating those in need to seek help early

Since its inception in 2018, the BTL movement was largely focused on driving public awareness and the acceptance of PMHCs as part of Singapore’s social fabric. The evolution into BTL 2.0 has reinforced the need for family and community support and promote active inclusion of PMHCs.

Through an integrated approach to engage different groups, BTL’s focus will be on Campaign promotion of awareness and acceptance of PMHCs; equipping workplaces, schools and families in the Community with resources to demonstrate resilience; and enabling Care in the form of intervention and integration in neighbourhoods.