About this event

neuromerchandising® masterclass combines the insights from neuroscience, evolutionary biology and positive psychology with more than three decades experience in marketing and sales.

Learning Objectives:

• Understand the current situation and challenges in business for brands and retailers.
• Learn how reality enters our mind and how to do business "with all the senses".
• Explore scientific insights from neuroscience, evolutionary biology and positive psychology and their relevancy for marketing and sales.
• Discover your best self and learn the basic success factors in business: leadership, communication and inspiration.
• Understand why the "decade of humanity“ has new demands on leadership, teams and corporate success.

Learning Content:

• Why do we need neuromerchandising®?
• Challenges for brand and retail industry - what can we learn from big C. (Covid19)
• Demands within the "decade of quality“
• Key success factor: "thru the line marketing"
• From Point of Sale to Point of Success
• What exactly is neuromerchandising®?
• Scientific background of neuromerchandising®. Insights from neuroscience, evolutionary biology, positive psychology.
• How reality comes into our mind .
• Why do we think, the way we think?
• Why do we feel, the way we feel?
• Why do we behave, the way we behave?
• How to create spaces, where people feel comfortable?
• The secrets of multi sensorial concepts
• The impact of our senses. How do we perceive reality?
• Business is always the interaction of people.
• Basics about interpersonal communication. Body language facial expression, Gender differences - Explore the relevancy for business
• New demands within the "decade of humanity“
• Create a better understanding about human beings in order to unlock the full potential
• Purpose and values are the backbone of business
• The quality of our relationships defines the level of your success
• Basic insights about: Leadership, Communication and Inspiration: How to become a great self leader, How to become an expert in communication, How to find your true calling in life
• Your network (people) is your net worth
• What did we learn?
• How can we apply the insights?
• Practical examples
• Q&A

Speakers:

Bert Martin Ohnemüller

Founder and CEO

neuromerchandising® group

Bert Martin Ohnemüller is a visionary with high implementation competence. As a long-standing expert in POS-marketing, he is able to draw the right conclusions from the insights of neuromerchandising®. This makes him the key figure between method and realization.

Bert Martin Ohnemüller looks back on three decades of experience in marketing and sales. In his lectures, Bert recounts his learnings from practice, brain research, and evolutionary biology about dealing with people and himself. He wants to pass on his life's success and sees himself as a bridge-builder between business and humanity. He is an incurable romantic who dreams of a world in which people are passionate about what they do. He is talking about a world that is defined by cooperation instead of confrontation. He is convinced that such a world can arise when we begin to listen even more to our hearts and trust our inner voice's wisdom even more. In his latest book: LEAD SPEAK INSPIRE, he passes on his personal success in life and presents practical tips and authentic examples to unlock hidden wishes and dreams within every one of us. And that it is never too late to set out to fulfillment in life and at work. It is a source of inspiration for the "Decade of Humanity" ahead of us, which demands new perspectives on leadership, teams, and corporate success.

Omid Asgari

Founder and CEO

DCG LAB

A passionate Neurobranding Strategist, Omid Asgari is the founder and CEO at DCG Lab and a Ph.D. researcher in managerial Decision making with the Value Creation Wheel (VCW) framework at Nova School of Business and Economics. He holds international MSc degrees in business administration from TIAS School for Business and Society (Tilburg University and Eindhoven University of Technology, the Netherlands) and global entrepreneurship program at EMLyon Business School (France). He is serving as Teaching Assistant and Research Assistant in “Consumer behavior”, “Consumer and Managerial Decision Making” and “Advanced Marketing” courses at Nova SBE. His drive is learning about actions, implementing what he has learned in the business world and sharing for our society. Currently, he is serving as Chief Neurobranding Officer (CNO) for VCW Lab at NOVA. He is a dedicated researcher for developing concepts for managers not just to make better decisions, but also make the right decisions in the right manner. As a neurobranding strategist, he utilizes not just only big data but also small and smart data to design more sustainable customer experiences. He helps organizations to empower their go-to-market strategy and commercialization process via applied neuroscience in business. He serves companies in creating more value for stakeholders by brain-friendly integrated sustainable marketing, and branding solutions. He has passion contribute to the body of marketing, branding and innovation knowledge.

Agenda:

Date: 12/01/2022

Venue: Hotel Cascais Miragem Health & Spa

Session 1 - 9:00 am - 9:40 am

• Welcome and opening
• Introduction into the neuromerchandising® masterclass
• neuromerchandising® : Is it the next big thing in marketing

Session 2 - 9:45 am - 10:30 am

• Challenges for brand and retail industry
• Demands within the "decade of quality“
• Key success factor: "thru the line marketing"
• From Point of Sale to Point of Success

Coffee Break - 10:30 am - 11:00 am

Session 3 - 11:00 am - 11:40 am

• What exactly is neuromerchandising®?
• Scientific background of neuromerchandising®.
• Insights from neuroscience, evolutionary biology, positive psychology.

Session 4 - 11:45 am - 12:30 pm

• How to create spaces, where people feel comfortable?
• The secrets of multi sensorial concepts
• The impact of our senses. How do we perceive reality?

Lunch Break - 12:30 pm - 2:00 pm

Session 5 - 2:00 pm - 2:40 am

• Business is always the interaction of people.
• Basic about interpersonal communication.
• Body language facial expression, Gender differences
• Explore the relevancy for business

Session 6 - 2:45 pm - 3:30 pm

• Basic insights about: Leadership, Communication and Inspiration: How to become a great self leader, How to become an expert in communication, How to find your true calling in life.

Coffee Break - 3:30 pm - 4:00 pm

Session 7 - 4:00 pm - 4:40 pm

• neuromerchandising® practice / case stories

Session 8 - 4:45 pm - 5:30 pm

• neuromerchandising® practice
• Q&A

What is included in YOUR ticket?

Limited Ticket VIP (500 EUR)

Just 10 sits (Vaccination Certificate is required)

• One day neuromerchandising® master-class Pass
• Two hrs free consultation about your business with Bert and Omid
• Free Lunch and coffee breaks
• Free Parking
• Two signed books from Bert Martin Ohnemüller (LEAD|SPEAK|INSPIRE) and (INSPIRATION book)
• Access to the full online course (6 hrs) on Employee Experience (EX) worth more than 300 EUR
• Meeting brilliant and brave people like YOU.