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Sense & Respond - Exclusive Book Launch with authors Jeff Gothelf & Josh Se...

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Beta-i

28 Avenida Casal Ribeiro

1000-092 Lisboa

Portugal

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Celebrate the release of Sense & Respond, the new book from Lean UX authors Josh Seiden and Jeff Gothelf, with the authors in person in Lisbon.


Josh and Jeff will be sharing what they’ve learned about organizational agility, digital transformation and how to build scalable lean teams at high-growth companies in a series of short presentations. In addition, Josh & Jeff will be signing books and spending time with attendees to discuss digital leadership, design and continuous learning with all attendees. The event will feature:


• A short talk from Josh and Jeff

• An extended Q&A session with the author

• Drinks and light snacks


Please join us!


ADVANCE PRAISE for Sense and Respond:

Eric Ries, author, The Lean Startup
“The authors’ ideas—from the continuous two-way conversation we should be having with customers to the concept of ‘learning forward’ in order to forge ahead despite uncertainty—provide a crucial framework for the modern world of business. With fascinating case studies and practical advice, Sense and Respond shows how to take the structures and methods of software companies and apply them to organizations of all kinds and sizes.”

Rita Gunther McGrath, Professor of Management, Columbia Business School; author, The End of Competitive Advantage
“Gothelf and Seiden starkly highlight that our twentieth-century management systems and practices simply cannot function in a world of constant change. In this insightful and practical book, they provide crucial principles and techniques for becoming a ‘sense and respond’ organization.”

Noelle Eder, Executive Vice President, Card Customer Experience and Operations, Capital One
Sense and Respond offers compelling, real-world examples and practical advice on what I’ve seen firsthand: how implementing agile practices and fully embracing a test-and-learn approach to innovation can drive results and create new opportunities—regardless of the industry you work in.”


About the Authors

Jeff Gothelf is a lean-thinking and design evangelist, spreading the gospel of great team collaboration, product innovation, and evidence-based decision making. He is an author, speaker, and thought leader on the future of product development and design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Earlier in his career, Jeff led the UX design teams at TheLadders and Web Trends. He also worked with and led small teams of software designers at AOL. Find Jeff Gothelf at: jeffgothelf.com/blog/#sthash.u778LREd.dpbs, jeffgothelf.com/blog/about/#sthash.QeHExuty.dpbs, and linkedin.com/in/gothelf, and follow on Twitter @jboogie.

Josh Seiden is a designer, consultant, and coach who helps companies create new digital products and services. In his 25-year career he’s worked with start-ups, large organizations, and enterprises of all sizes, whether in Silicon Valley or on Wall Street. He is a founder and past President of the Interaction Design Association. Find Josh at: joshuaseiden.com, joshuaseiden.com/blog/portfolio/, and linkedin.com/in/jseiden, and follow on Twitter @jseiden.

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Location

Beta-i

28 Avenida Casal Ribeiro

1000-092 Lisboa

Portugal

View Map

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