SaaS Metrics Made Simple: A Must-Know Guide for Marketers

If you’re a marketer working in SaaS, understanding the numbers behind the business is key to making smarter decisions.

In this talk, we’ll break down the core metrics—like MRR, churn, CAC, LTV, and payback period, and show how they all connect.

You’ll learn how to model a SaaS business, why you should care about predictability, and how marketing can directly influence growth. We’ll also dive into some examples, covering what works (and what doesn't) in paid campaigns, onboarding experiments, and feature launches.

Whether you're new to SaaS or want to sharpen your growth mindset, this session will give you the tools and clarity to level up your impact.