Power Hour #14 - Business, Brand, Behaviour

Why should a startup consider strategic brand building from the begining? Because a brand isn't just a logo or a promise to the market—it's how an organization thinks, decides, and acts.

In this "Business, Brand, Behavior" UPTEC Power Hour #14, we'll explore how to align brand, business, and behavior to transform a brand into a strategic tool from day one. We'll show how it guides decisions, shapes cultures, and creates consistent experiences throughout the customer journey.

A strong brand starts from within—and early. Discover how to build it with intention and impact.

The Speaker is João Magalhães, Partner & Strategy Director at Super. Brand Consultants.