€139 – €299

Masterclass: Fundamentals of Corporate Innovation by Hugo de Sousa

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€139 – €299

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2nd edition! Learn the fundamentals of corporate innovation with Hugo de Sousa, a leading practitioner and thought leader.

About this event

Welcome to the 2nd Edition!

Learning Corporate Innovation

Our businesses may have forever changed due to the effects of international markets, economic conditions, and the impacts of a global pandemic. Now more than ever companies must be agile and innovative during uncertain and unprecedented times. Learning how to innovate plays a major role.

How can your company grow in uncertain times? How can we innovate when fear is driving other organisations to contract?

Hugo de Sousa will lead us through the methods and mindsets that propelled organisations like Zoom, Amazon, Netflix to become worldwide innovators, replacing entire industries that the world has relied upon.

In these sessions you will discuss the foundations of corporate innovation; it’s strategy and models, different types of innovation, and how design thinking can help future proof organisations.

Finally, you will gain a glimpse of what it takes to thrive in a post COVID19- world as an innovation leader.

The Masterclass

Innovation is imperative in the fast-paced landscape of contemporary business. Forward-thinking managers understand that a strategy for innovation must be an integral part of an organisation’s primary operation in order to remain competitive.

This masterclass offers a pragmatic approach, designed by academics and seasoned corporate innovators, to help companies align internal and external processes, leverage key stakeholders, and overcome business challenges through innovation. Gain access to these frameworks, along with a range of cutting-edge concepts and tools, enabling you to foster a culture of sustainable innovation in your organisation.


1. What is Corporate Innovation

2. Different Types of Innovation (business model, technology, culture, …)

3. Corporate Innovation Methods (internal, external, venture capital, incubators, accelerators, innovation lab, design thinking, lean-startup, etc, etc)

4. How to design a Leading Corporate Innovation Strategy (portfolio, budgeting, …)

5. Innovation Management and Innovation Management Platforms

6. Leadership Culture - Creative Abrasion

7. The role of the Chief Innovation Officer / Head of Innovation and the Rise of the Chief Entrepreneurship Officer (#1 article on Google)

On-Job Learning

You also get access to one-hour of mentoring. It's the opportunity to continue learning learning after the Masterclass.

About Hugo de Sousa

Hugo de Sousa is an innovation strategist with 20 years of experience in Consulting (Head of Innovation), Start-ups (Co-founder) and Government (CIO/CTO). He also regularly presents at reputable conferences (e.g., TedX) and venues. He lectures the module of Strategic Business Analytics at CASS Business School, City University of London.

His career deliverables include an impressive and diverse list of FTSE and high profile companies, consultancies and Public Service entities. Hugo holds Academic qualifications in Business Innovation and Entrepreneurship, Computer Science and Management. Hugo is the founder of www.theinnovation.cafe, a trailblazing community of 2k+ start-up and corporate innovators.

Who should attend?

  • Professionals in traditional companies who are looking to increase the innovative capabilities of their teams, departments, and organisation.

  • Innovation practitioners and managers who are passionate about improving their skills and bringing more innovation into their organisation.

  • Those interested in building a foundation in the articulation of corporate innovation methods and frameworks (e.g., design thinking, lean startup), and creativity skills that they can apply to their organisational challenges.

  • Learning & Development or Human Resources team members who want to develop the skills and confidence they need to teach core innovation skills in their organisations.

  • Agile practitioners that want to expand their knowledge, aiming to get a "white collar" position as digital/innovation executives

How can I justify this investment internally? 

Here's what you might say... "This workshop will uniquely equip me to build and expand the innovation competency of our organisation. I will learn the latest skills and thinking about corporate innovation and return refreshed, invigorated, and ready to infuse innovation into all our operations.

Not only will I learn how to apply these skills, but I’ll learn how to teach them from expert facilitators who’ve run hundreds of workshops. 

In addition, I will connect with corporate innovation practitioners from around the world who can serve as an important resource to leverage our own efforts.

Companies and organisations as diverse as CAPCO, EDP, Development and Cohesion Agency (AD&C Portugal), Obidos Technology Park, have all sent employees to THE INNOVATION CAFE training to bring these skills and mindsets back to their workplaces."


This is not a typical slide deck PASSIVE presentation. You will learn with your peers, work on top of a remote whiteboard, and engage in exciting discussions. Hugo de Sousa will facilitate an unforgettable session, where you will work, have fun and learn new things. This is an ACTIVE masterclass + workshop + mentoring (1h included).

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