How to Create Demand for Your B2B SaaS in 2025:Strategy, Channels & Content

Description:

Struggling to reach the right buyers—or turn awareness into real pipeline?

In this talk, I’ll break down what demand generation really means today (and what it doesn’t), and share a clear playbook for building strategies that drive growth in B2B SaaS.

• What demand gen actually means (vs. lead gen)—and why it’s essential for modern SaaS growth
• The different types of strategies (content marketing, account-based marketing, paid media, events, etc.)
• How to choose the right channels and build a smart content plan based on your stage and GTM motion (organic, paid, outbound, partnerships)
• How to create and repurpose ungated, value-driven content (with help from AI too)
• Common mistakes to avoid—what wastes time and budget
• What to actually measure to prove impact (beyond vanity metrics)

Super practical, no fluff. Great for SaaS founders, marketers & early-stage teams.