Ilia Zuev
Usability Heuristics for Product Teams
Description: Good design decisions are not coincidental nor subjunctive — they are built on a solid foundation. One of the concepts that stood the test of time is the set of 10 Usability Heuristics by Jakob Nielsen, created 30 years ago but still relevant for usability testing purposes. Understanding and applying this method will help product teams speak the same design language and boost their efficiency. Learn how to implement these principles to enhance your product's usability.
Bio: Ilia Zuev is a senior interface designer with over 5 years of experience in fintech and product development. His expertise lies in creating intuitive user interfaces that enhance the overall user experience.
Marília Moita
Humanizing Tech through Design
Description: In today's rapidly evolving tech landscape, businesses face the daunting task of solving complex problems with increasingly sophisticated technologies. This often results in layering additional complexity onto already challenging processes, turning user interactions into a source of frustration and agony. But what if there's a way to humanize these interactions? In this talk, we'll discover how to apply design principles to break down complexity and create technology that truly serves its users.
Bio: Marília Moita is the Director of Research & Insights at Malwarebytes with over 15 years of experience in the tech industry. She has worked across B2B SaaS and PaaS startups, scale-ups, and corporations, focusing on enhancing user experience, product development, and service excellence.
Nuno Vargas
Innovations in Digital Product Design
Description: Nuno Vargas will share his insights on the intersection of software, digital innovation, and product design as a social process. Learn how to build digital products that cater to user needs, enhance user experience, and embrace digital transformation.
Bio: Nuno Vargas is a product designer, innovation and digital strategist with a rich background in software, product, design, and strategy. With experience spanning Europe, Latin America, Africa, and the USA, he has developed products for major entities like Meta, The Gates Foundation, and Google. Nuno has also lectured extensively on Design Thinking, Digital Business, and Strategy, and is a former John S. Knight Fellow at Stanford University.
