Workshop description:

This workshop is designed for community program owners to understand the fundamentals of building a community strategy that aligns with their business.

This course provides a framework and examples that can be used to build a community strategy that is sustainable and provides business ROI.

What You’ll Learn:

This is a foundational course for community program owners who want to walk away with tangible ways to raise the odds of their community becoming a success. We'll explore:

• Why your community might be important to your business

• Why your community might be important to your members

• What the unique value of your community might be

• What the community experience for your members might be

• What metrics you might use to measure the value of your community

• What it might cost to run your community

Upon completion of this workshop, you will have tangible takeaways of the core of your community strategy to prove its strategic worth to your business leaders.

Workshop Format:

This workshop is delivered as a 3-hour interactive presentation & group discussion where you can learn from your own progress with your community strategy and that of other participants. At the end of the session you will have the foundations of a strategy that you can flesh out with the rest of your company’s stakeholders.

Facilitator:

This workshop is facilitated by Anuj Adhiya, Director of Engagement & Analytics at GrowthHackers. As part of his role, he manages the entire GrowthHackers community (and all engagement on and off the platform) which has grown 5x in the last 3 years.

Agenda:

This workshop will give you the information and tools you need to build the foundation of a healthy community with business ROI:

1. The purpose of communities

2. Defining your community’s North Star

3. Exploring behaviours that deliver value to members

4. Tactics to build the habit for your community.

5. Defining community ROI

6. Developing the community cost structure

Who is this workshop for?

This is an fundamental course for community managers and community program owners. If you are charged with the management, growth, and success of an online community this workshop will raise the odds of your success.