Corporate Communications in a New Era — Storytelling, Risk, and Reputation

In today’s fast-moving media landscape, corporate communications has evolved far beyond press releases and statements. It’s about narrative control, trust-building, and long-term brand resilience.

In this exclusive webinar, Janell Barrett Jones will explore how top global organizations are navigating visibility and reputation challenges through the power of storytelling and strategic communication.
You’ll gain insights into how brands can protect — and even strengthen — their equity during times of uncertainty.

What You’ll Learn

Key topics include:

• How to define a true corporate crisis — and why timing is everything
• Real-world responses from leading brands like Ryan Reynolds, Adidas, and Balenciaga
• Why every CEO must be media-trained and ready for any scenario
• How to use social media to shape and manage your narrative
• Aligning internal and external messaging during sensitive moments
• Adapting global communication strategies across different cultures
• Conducting a Brand Audit to uncover and address legacy issues
• Strategic rebranding as a driver for growth
• Essential takeaways for C-suite leaders on resilience and reputation capital

This session is designed for business leaders, communication professionals, and brand managers who want to strengthen their organization’s voice and credibility in today’s dynamic environment.

About the Speaker — Janell Barrett Jones

Janell Barrett Jones is the founder of The Scarlet Agency and Think8’s group of companies Communications & PR Vice President. A global consulting and communication firm with offices in Los Angeles, New York, Montreal, Nassau, and Lisbon. With experience producing Emmy-winning content, she specializes in crisis management, reputation strategy, and brand storytelling, helping organizations worldwide strengthen their voice and credibility.