CASCAIS- TALK: Agentic AI campaign management

In this session, Slaine Willey, founder of SMSEdge.com, explores how his team built an agentic AI system to autonomously create and manage marketing campaigns across SMS, email, and voice. He’ll walk through the process of connecting business strategy to large language models (LLMs), the implementation challenges they faced, and how AI now plans, writes, tests, and optimizes outreach across channels. Expect a practical, behind-the-scenes look at what it takes to go from concept to a working AI-driven campaign engine.