João Magalhães - Partner & Strategy Director at Super. Brand Consultants

Branding and Building Identity

UPTEC

A strong brand starts from within—and early. Discover how to build it with intention and impact.

In this session you will learn all about why should a startup consider strategic brand building from the begining? Because a brand isn't just a logo or a promise to the market—it's how an organization thinks, decides, and acts. Define brand purpose, values, and audience.How to create a consistent visual and verbal identity (logo, tone, colours) and how to apply branding across platforms to strengthen recognition and loyalty.The Speaker is <a href="https://www.linkedin.com/in/jo%C3%A3o-gilsanz-magalh%C3%A3es/" title="https://www.linkedin.com/in/jo%C3%A3o-gilsanz-magalh%C3%A3es/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">João Magalhães</a>, Partner &amp; Strategy Director at Super. Brand Consultants. This event is supported by the Blue Shuttle Project, co-financed by the European Union through the Interreg Atlantic Area 2021-2027 Program (Ref. EAPA_0028/2022).Funded by the European Union. Views and opinions are however those of the authors(s) only and do not necessarily reflect those of the European or of the European Commission-EU. Neither the European Union nor the granting authority can be held responsivel for them