Portugal's first PRO Music Conference and Showcase Festival, Westway LAB, was starting by A Oficina in Guimarães, the first capital city of Portugal, in partnership with AMAEI, the Portuguese Independent Music Trade Association, in 2014. It was the first Portuguese Festival proactively participating in the ETEP - Eurosonic European Talent Exchange Programme, and is thus an instrumental step in the internationalization of new Portuguese Artists and music. Going on to its 6th edition in 2019, Westway LAB's PRO conference was a dynamic meeting with key panels along three strands of PRO programming: Westway PRO, WHY Portugal Event, and INES - Innovation Network of European Showcases. More than 250 delegates attending our 2018 edition, held at the Vila Flor Palace in Guimarães, Portugal.