Portugal's first PRO Music Conference and Showcase Festival, Westway LAB, was starting by A Oficina in Guimarães, the first capital city of Portugal, in partnership with AMAEI, the Portuguese Independent Music Trade Association, in 2014. It was the first Portuguese Festival proactively participating in the ETEP - Eurosonic European Talent Exchange Programme, and is thus an instrumental step in the internationalization of new Portuguese Artists and music. Going on to its 6th edition in 2019, Westway LAB's PRO conference was a dynamic meeting with key panels along three strands of PRO programming: Westway PRO, WHY Portugal Event, and INES - Innovation Network of European Showcases. More than 250 delegates attending our 2018 edition, held at the Vila Flor Palace in Guimarães, Portugal.

Your personal data, including your name, company and email address, will be collected by Westway LAB via Eventbrite solely for the purposes of an effective professional registration as well as conference networking, and may be shared with other registered delegates whether directly or via a conference database or mobile application. Westway LAB will not share your personal data with any third party outside the realm of each edition's registered delegates, and you may indicate to us that you do not wish your data to be shared even with the registered delegates by writing an email to: westway.projects@gmail.com.

We look forward to hosting you in Guimarães!

ENGLISH PROGRAMME BELOW

WESTWAY LAB - Conferências PRO 2019 - PROGRAMA

Para esta 6ª edição do Westway LAB, os 3 eixos das conferências profissionais do Westway LAB Festival & Conference, o Westway PRO, as INES Sessions e o WHY Portugal Event são complementados, em 2019, com a adição do Westway LAB Lounge, um networking lounge permanente que assegura a todos os delegados registrados no Westway LAB, para além das sessões e painéis habituais, um ambiente propício à de partilha de conhecimentos profissionais e fomento de contactos para futuros negócios internacionais da música gravada e música ao vivo, representação e contratação de artistas, bem como as sincronizações audio-visuais que têm feito parte do eco-sistema do Westway LAB desde a sua primeira edição em 2014.

Aos 3 eixos já habituais das conferências Westway PRO, INES e WHY Portugal, a parceria com a AMAEI, Associação de Músicos Artistas e Editoras Independentes aporta em 2019 a inclusão no Westway LAB de mais um projecto Europeu, o Europe in Synch, ao abrigo das ações preparatórias “Music Moves Europe” (Europa Criativa).

Mais, a parceria com a Fundação GDA vem afirmar também este ano a dedicação da Fundação GDA na abertura de novos horizontes para os artistas portugueses: se o ano passado anunciaram, dentro do campo de acção cultural da Fundação GDA, um novo programa de apoio a showcases, este ano apresentam duas novas plataformas tecnológicas que visam fomentar a circulação dos artistas nacionais. Estas novidades serão partilhadas no dia de encerramento do Westway PRO, que este ano conta também, para além do habitual keynote speaker internacional, com um keynote nacional muito especial, ainda por anunciar.

Assim, os 4 eixos da 6ª edição do Westway PRO são:

• Westway PRO: capacitação profissional geral para artistas e profissionais

• INES Sessions: inovação digital e assuntos Europeus

• WHY Portugal Event: internacionalização da música portuguesa

• Europe in Synch: sincronizações audio-visuais

WESTWAY PRO - PROGRAMA

9 de Abril

EMEE - European Music Exporters Meeting (Invitation Only)

12:00 - 18:00

Conference Room S3

A rede Europeia de export offices, ou gabinetes de exportação da música de cada país Europeu, regressa a Portugal ao Westway LAB a convite da WHY Portugal. A reunião dos 23 export offices irá focar, em parte, o estudo “Music Moves Europe - European Music Export Study”, presentemente a decorrer.

10 de Abril

EUROPE in SYNCH Workshop

10:00 - 16:00

Conference Room S3

Os supervisores musicais Markus Linde (Thag’s Agent, Hamburg) e Nis Bogvad (Copenhagen Film Music) promovem, no primeiro dia do Westway LAB 2019 e em parceria com a AMAEI, promotora do projecto Europeu “Europe in Synch”, uma jornada de workshops dedicados ao licenciamento de obras musicais para programas audio-visuais de cinema ou publicidade: as sincronizações. A parte da manhã é dedicada à apresentação de “catalisadores” do mundo do cinema e publicidade que vêm explicar os seus workflows a 10 participantes do mundo da música: compositores, labels, publishers. Cada um expõe a sua forma de trabalhar, tanto do lado do cinema e publicidade como do lado da música. Da parte da tarde, apresentam projectos em concreto e/ou case studies recentes para demonstrar na práctica como se coloca música em filmes. Para além de ser uma jornada informativa verdadeiramente capacitadora, tanto para o lado do cinema e publicidade como para os jovens profissionais do mundo da música, é uma abordagem práctica e verdadeiramente Europeia com o objectivo de colocar e fazer circular mais música Europeia em filmes e publicidade que obteve o apoio do Europa Criativa através do fundo para ações preparatórias “Music Moves Europe”.

A inscrição para participação no Workshop Europe in Synch terá lugar na segunda quinzena de Março, e será divulgada pela AMAEI e website do projecto Europe in Synch.

14:00 Registro - CC Vila Flor - Foyer do Grande Auditório: WESTWAY LAB LOUNGE

15:00 Welcome Coffee - WESTWAY LAB LOUNGE

16:00 INES 1 - European Agents’ Panel - Palácio Vila Flor - Conference Room S2

Três agentes Europeus (Reinhold Seyfriedsberger, Spoon Agency AT; Davide Mancini, Musicstrada, IT; e Tabeah Berler, Pon’t Danic, DE) discutem os seus rosters de artistas e a sua experiência trabalhando artistas Europeus dentro e fora dos seus países.

17:00 Opening Networking Session - WESTWAY LAB LOUNGE

O foyer do Grande Auditório do CCVF recebe este ano um novo espaço PRO dedicado ao networking informal, speed meetings, e nova área de exposições Westway PRO, começando pela primeira sessão de networking “happy hour” na tarde de 4ª feira.

18:30 Artist Talks

11 de Abril

10:00 WESTWAY PRO: Music Supervision in the US - Palácio Vila Flor - Conference Room S4

Num mercado desenvolvido como o Norte-Americano, as grandes agências publicitárias não só conhecem e reconhecem a importância da supervisão musical bem profissionalizada, como contratam mesmo supervisores musicais para integrar as suas próprias equipas a tempo inteiro. Lisa Hresko, da A2IM (congênere Norte-Americana da AMAEI) vem ao Westway LAB para nos apresentar Dan Burt (J Walther Thompson) e Eric Johnson (McCann) também conhecido como DJ Bunny Ears…!

10:00 INES 2 - Digital Royalty & Rights Accounting - Palácio Vila Flor - Room S2

Big data, little money? O eco-sistema digital apresenta cada vez mais desafios na correcta prestação de contas de royalties digitais, direitos de autor e direitos conexos aos artistas, autores-compositores e publishers. Chris Chambers apresenta Backbeat: uma solução funcional para labels e publishers que pode ajudar com todo este number crunching na nova era dos micro-pagamentos.

11:00 WHY Portugal Event: Showcase Festivals & Conferences Workshop: How to prepare yourself!

Palácio Vila Flor - Workshop Room S3

Actuar num showcase festival não é de todo uma experiência que se assemelhe a um concerto normal. Se por um lado requer mais um detalhada preparação de fundo, b2b, trabalho de casa dedicado ao usufruto dos contactos com o público de profissionais da música aos quais queremos fazer chegar a música dos nossos artistas, por outro lado há quer ser mais ágil, leve, e adaptável possível no que toca à logística do espectáculo em si: temos que nos apresentar da forma mais simples, sensata e segura, assegurando o interesse desse público profissional logo nos primeiros minutos de uma actuação “showcase”...

11:30 INES 3 - Take a Stand! - Palácio Vila Flor - Conference Room S2

Fruzsina Szép é a directora do festival Lollapalooza Berlin e integra a Direcção da Associação de Festivais Yourope. Antes, foi directora artística do festival Sziget, na Hungria. Lidera ainda o projecto “Take a Stand!”, para todos os Europeus e seres humanos que acreditam na paz, inclusão e diálogo. www.take-a-stand.eu

12:00 WESTWAY PRO: Blurred LInes: where does composition end and production start these days?

Palácio Vila Flor - Conference Room S4

Nunca a produção musical esteve tão ligada à própria composição como nos dias de hoje: muitas vezes os dois processos criativos confundem-se, ao decorrer em simultâneo: beats tornam-se músicas instrumentais que se assumem como a base de obras completas dos mais variados estilos musicais. Os processos misturam-se cada vez mais… para não falar do sampling, das influências que fluem quase livremente… e que por vezes nos levam, de forma consciente, subconsciente, ou só inconscientemente ao plágio? Com a participação de Ricardo Ferreira (BLIM Records / AMAEI), Rui Ribeiro e outros compositores / produtores TBC.

14:00 WESTWAY LAB LOUNGE - SYNCH SPEED MEETINGS

Come meet the music supervisors! Featuring 10 minute sessions with:

Markus Linde

Nis Bogvad

João Santos

Dan Burt

Eric Johnson

15:00 INES 4 - Festivals Panel

Palácio Vila Flor - Conference Room S2

Todos os anos, o Westway LAB apresenta novos festivais aos seus delegados. Este ano, da Roménia, Carina Sava apresenta-nos “Mastering the Music Business”, um evento, tal como o próprio Westway LAB, dedicado à partilha de conhecimento na indústria da música; e Brian Hetherman apresenta o Canadian Music Week (CMW), principal evento profissional do Canadá.

16:00 International Keynote Interview: TO BE ANNOUNCED

17:00 INES 5 - Teosto Future Labs

Palácio Vila Flor - Conference Room S2

Turo Pekari, da sociedade de direitos de autor da Finlândia, promove uma sessão sobre

“Future of music funding - new funding framework 2021-27:
Exploring possibilities of collaboration and increasing knowledge share and learning from existing EU-funded music networks and new emerging initiatives”
(Teosto Futures Lab EU-funding actions and plans 2019)

18:30 Artist Talks

12 de Abril

10:00 INES 6 - Digital Distribution & Promotion

Palácio Vila Flor - Conference Room S2

A Level:UP, primeira distribuidora digital portuguesa, associada da AMAEI e da MERLIN, promove um painel sobre a distribuição digital, convidando Robin Vincent, playlister da Deezer, e Wesley A’Harrah, consultor digital (ex-MusicAlly) e perito no marketing digital.

11:00 Westway PRO: Canada Country Focus Panel

Palácio Vila Flor - Conference Room S4

Trisha Carter, directora da CIMA - Canadian Independent Music Association, modera um painel de apresentação do pais convidado em destaque no Westway 2019, o Canadá; contando com profissionais dos sectores da música gravada, music publishing, agentes e festivais Canadianos.

11:30 INES 7 - European Radio Plugging

Palácio Vila Flor - Conference Room S2

Jeroen Siebens, promotor de novos talentos a estações de rádios universitárias, públicas ou comerciais, de toda a Europa, vem ao Westway LAB falar da importância do airplay - mesmo na era digital; e como é (relativamente!) fácil testar novas músicas em novos mercados radiofónicos.

12:00 National Keynote Speaker - TBA

Palácio Vila Flor - Conference Room S2

15:00 Westway PRO: Europe in Synch Project Presentation

Palácio Vila Flor - Conference Room S4

Public presentation of the “Music Moves Europe” project “Europe in Synch”; first findings from the workshop held on the first day of Westway LAB and future Europe in Synch workshop announcements.

16:00 WESTWAY LAB LOUNGE: Canada Speed Meetings

16:30 INES 8 - Music Moves Europe: the latest news from Brussels

Palácio Vila Flor - Conference Room S2

Susana Costa Pereira, do Europa Criativa, apresenta uma sessão com as novidades mais recentes do programa Europa Criativa bem como das ações preparatórias do Music Moves Europe.

19:00 - Canada Country Focus Reception, Paço dos Duques

13 de Abril

10:00 Sessão GDA: Novas plataformas de apoio à circulação de artistas (TBA)

11:00 WHY Portugal Event: Estado da Arte da Música Portuguesa: Onde estamos e para onde vamos? / State of the Art of the Portuguese Music Industry: Where are we & where are we going?

12:00 Closing Address

AND NOW IN ENGLISH!

WESTWAY LAB - PRO Conferences 2019 - PROGRAMME

For the upcoming 6th edition of Westway LAB, Portugal’s first showcase festival & conference expands its three main conference streams, Westway PRO, INES Sessions and the WHY Portugal Event through the addition of a central Westway LAB Lounge, a permanent networking lounge open throughout the event, offering registered delegates a space dedicated to their formal & informal networking, besides the conferences, roundtables and panels. An environment that constitutes another step forward, as the LAB monicker does not apply exclusively to the Artist Residencies: Westway is also a LABoratory for new projects, new ideias, new partnerships and new horizons. From Westway LAB’s first edition, back in 2014, to the present, this has always been an intrinsic part of the Westway DNA.

As such, in addition to the above-mentioned three conference streams, the Westway PRO, INES PRO e WHY Portugal Event, the on-going partnership with AMAEI, the Portuguese Independent Music Trade Association brings to Guimarães a new European project, Europe in Synch: a Music Moves Europe preparatory action under the “Training of Young Professionals” call. It is also fitting in that the idea for the project was born at Westway LAB, precisely two years ago.

Furthermore, the partnership with the GDA Foundation also affirms, this year, the dedication of the GDA Foundation in utilizing technologies as tools for music circulation. The GDA panel will thus present us with two Portuguese home-grown platforms seeking new solutions to this age-old challenge: how to tour more. Finally, through a new partnership with Audiogest, the phonogram producers society, we are happy to feature a Portuguese Keynote speaker and “State of the Art of the Portuguese Industry” roundtable, as well as host not just the second edition of the WHY Portugal Event, run by Portugal’s export office for music, but also a meeting of EMEE - European Music Exporters Exchange, bringing 28 European Export Offices to Portugal.

Festival Director: Rui Torrinha

Conference Director: Nuno Saraiva

International Consultant: Ruud Berends

International PR: Nikki McNeill / Global PR

WESTWAY PRO - PROGRAMME

Tuesday April 9th

EMEE - European Music Exporters Meeting (Invitation Only)

12:00 - 18:00

Conference Room S3

Wednesday April 10th

EUROPE in SYNCH Workshop (Sign-Up Only)

10:00 - 16:00

Conference Room S3

Musical supervisors Markus Linde (Thag's Agent, Hamburg) and Nis Bogvad (Copenhagen Film Music) will promote the European project "Europe in Synch" on the first day of Westway LAB 2019 in partnership with AMAEI, the Portuguese Independent Music Trade Association. The project aims to address the general lack of knowledge with regards to synchronizations, aimed at young music professionals: the licensing of musical works for audio-visual programs of cinema or advertising. The morning part is dedicated to the presentation of "catalysts" from the world of cinema and advertising that come to explain their workflows to 10 participants from the world of music: composers, labels, publishers. Each one exposes their way of working, both on the side of cinema and advertising as on the side of music. In the afternoon, they present concrete projects and / or recent case studies to demonstrate in practice how to place music in movies. In addition to being a truly empowering information journey, both for the cinema and advertising side and for the young professionals from the music world, it is a practical and truly European approach with the aim of placing and circulating more European music in films and advertising, which won the support of Creative Europe through the preparatory action fund "Music Moves Europe".

Places are limited. Registration for the participation in the Europe in Synch Workshop will take place in the second half of March and will be announced by AMAEI and the new upcoming website of the Europe in Synch project.

14:00 Registration - CC Vila Flor Cultural Centre - Large Auditorium Foyer: WESTWAY LAB LOUNGE

15:00 Welcome Coffee - WESTWAY LAB LOUNGE

16:00 INES 1 - European Agents’ Panel - Palácio Vila Flor - Conference Room S2

Three European Agents (Reinhold Seyfriedsberger, Spoon Agency AT; Davide Mancini, Musicstrada, IT; and Tabeah Berler, Pon’t Danic, DE) discuss their artist rosters and their experience with working European artists at home and abroad.

17:00 Opening Networking Session - WESTWAY LAB LOUNGE

The foyer of the CCVF’s Large Auditorium hosts this year a brand new space for Westway PRO: the Westway LAB Lounge. A space dedicated to informal networking, speed meetings, and project presentation. Kicking things off? The vinho verde “happy hour” networking session Wednesday afternoon.

18:30 Artist Talks

Thursday April 11th

10:00 WESTWAY PRO: Music Supervision in the US - Palácio Vila Flor - Conference Room S4

In a developed market such as the US, large advertising agencies not only know and recognize the importance of well-trained music supervision, but also hire music supervisors to integrate their own teams full-time. Lisa Hresko of A2IM (AMAEI's North American counterpart) comes to Westway LAB to introduce us to Dan Burt (J Walther Thompson) and Eric Johnson (McCann) aka DJ Bunny Ears ...!

10:00 INES 2 - Digital Royalty & Rights Accounting - Palácio Vila Flor - Room S2

Big data, little money? The digital eco-system presents increasing challenges in the proper accounting and reporting of digital royalties, copyright and related rights to artists, authors-composers and publishers. Chris Chambers presents Backbeat: a functional solution for labels and publishers that can help with all this number crunching in the new era of micro-payments. It even speaks CWR!

11:00 WHY Portugal Event: Showcase Festivals & Conferences Workshop: How to prepare yourself!

Palácio Vila Flor - Workshop Room S3

Playing a showcase festival is not at all an experience that resembles a normal concert performance. If on one hand it requires detailed background preparation, b2b thinking, and hours of homework dedicated to the usefulness of the contacts potentially made with the audience of music professionals to whom we want to get our artists’ music, on the other hand there is the need to be technically more agile, travel light, and be as adaptable as possible with regard to the logistics of the show itself: we have to present ourselves in the simplest, most sensible and secure way, ensuring that we grab the interest of this professional audience in the first minutes of a showcase performance ...

11:30 INES 3 - Take a Stand! - Palácio Vila Flor - Conference Room S2

Fruzsina Szép is the director of the Lollapalooza Berlin Festival and is part of the Directorate of the Association of Yourope Festivals. Before, she was artistic director of the Sziget festival in Hungary. She also leads the "Take a Stand!" Project for all Europeans and human beings who believe in peace, inclusion and dialogue. www.take-a-stand.eu

12:00 WESTWAY PRO: Blurred LInes: where does composition end and production start these days?

Palácio Vila Flor - Conference Room S4

Music production has never been so closely linked to the composition process itself as it is today: the two creative processes are often confused in the simultaneous course of a session: “beats” become instrumental backing songs that often become the basis of complete works of the most varied styles. The processes are therefore mixing more and more ... not to mention related complex issues like sampling, or the influences that flow almost freely in the studios ... and that sometimes lead us, consciously, subconsciously, or only unconsciously to plagiarism? With the participation of Ricardo Ferreira (BLIM Records / AMAEI), composer Rui Ribeiro and a special international guest.

14:00 WESTWAY LAB LOUNGE - SYNCH SPEED MEETINGS

Come meet the music supervisors! Featuring 10 minute sessions with:

Markus Linde

Nis Bogvad

João Santos

Dan Burt

Eric Johnson

15:00 INES 4 - Festivals Panel

Palácio Vila Flor - Conference Room S2

Every year, Westway LAB introduces new festivals to its delegates. This year, from Romania, Carina Sava presents us "Mastering the Music Business", an event, like Westway LAB itself, dedicated to sharing knowledge in the music industry; and Brian Hetherman presents Canadian Music Week (CMW), Canada's premier professional event, in line with the Canada Country Focus promoted by CIMA at this year’s Westway LAB.

16:00 International Keynote Interview: TBA

Palácio Vila Flor - Venue TBC

17:00 INES 5 - Teosto Future Labs

Palácio Vila Flor - Conference Room S2

Turo Pekari, from the Finnish Rights Society TEOSTO, presents:

“Future of music funding - new funding framework 2021-27:
Exploring possibilities of collaboration and increasing knowledge share and learning from existing EU-funded music networks and new emerging initiatives”
(Teosto Futures Lab EU-funding actions and plans 2019)

Also feel free to arrange a one-on-one meeting with Turo at the Westway LAB Lounge to discuss further!

18:30 Artist Talks

April 12th

10:00 INES 6 - Digital Distribution & Promotion

Palácio Vila Flor - Conference Room S2

Level: UP, the first Portuguese digital distributor, associate of AMAEI and MERLIN, promotes a panel on digital distribution, inviting Robin Vincent, Deezer playlister, and Wesley A'Harrah, digital consultant (formerly MusicAlly) and marketing expert digital for a discussion on digital distribution, promotion and marketing.

11:00 Westway PRO: Canada Country Focus Panel

Palácio Vila Flor - Conference Room S4

Trisha Carter, Music Export Manager at CIMA - Canadian Independent Music Association, moderates a featured guest country presentation panel at Westway 2019, Canada; with professionals in the sectors of recorded music, music publishing, Canadian agents and festivals including Jodie Ferneyhough (CCS Rights), Gourmet Delice (Bonsound), Alison Outhit (Six Shooter Records), Brian Hetherman (Canadian Music Week) and others TBA.

11:30 INES 7 - European Radio Plugging

Palácio Vila Flor - Conference Room S2

Jeroen Siebens, radio plugger / promoter of new music to university and/or public radio stations throughout Europe, comes to Westway LAB to talk about the importance of airplay - even in the digital age; and how it is (relatively!) easy to test new music in new radio markets.

12:00 National Keynote Speaker - TBA

Palácio Vila Flor - Conference Room S2

15:00 Westway PRO: Europe in Synch Project Presentation
Palácio Vila Flor - Conference Room S4

Public presentation of the “Music Moves Europe” project “Europe in Synch”; first findings from the workshop held on the first day of Westway LAB and future Europe in Synch workshop announcements.

16:00 WESTWAY LAB LOUNGE: Canada Speed Meetings

16:30 INES 8 - Music Moves Europe: the latest news from Brussels

Palácio Vila Flor - Conference Room S2

Susana Costa Pereira from the Portuguese Creative Europe Desk presents a session with the latest news from the Creative Europe program as well as the preparatory actions of Music Moves Europe.

19:00 - Canada Country Focus Reception, Paço dos Duques Castle

April 13th

10:00 Sessão GDA: New platforms for the live circulation of artists
Palácio Vila Flor - Conference Room S2

The GDA Foundation presents two innovative platforms that aim to promote the circulation of Portuguese (and other!) artists. Details TBC.

11:00 WHY Portugal Presents: State of the Art of the Portuguese Music Industry: Where are we & where are we going?

Westway LAB, in partnership with the portuguese music export office WHY Portugal, organizes this forum of debate on the state of Portuguese music, at home and abroad, dealing with the most pertinent current themes as well as the internationalization of national music. It will discuss the important steps taken in the last couple of years, exploring the various support mechanisms and strategies of public and private entities, and outlining the current state of export with a view to new paths to follow.

12:00 Closing Address