Join us at Design Research Portugal's second Online Session of 2022, where we will have te pleasure to meet Debbie Levitt, one of the most acclaimed and well-known UX and CX strategist, designer, and trainer in the world.

In this session - "Transforming Toward Customer-Centricity" - we will explore and discuss how we can transform our organizations towards a (truly!) Customer-Centric culture.

More about this session:

In an era of faster, faster, faster, our workplaces are sacrificing quality, collaboration, and the customer experience to “just ship it” and find out very late in the game if our features had any benefits for users. Customers don’t want minimally viable anything. They want their problems solved and their expectations met or exceeded.

Business goals don’t seem to overlap with customers’ needs. Agile and Lean claim customer satisfaction is our highest priority, but are we delivering high value to our trial and paying users? No matter what an Agile coach, Scrum master, or stakeholder declares, the customer decides what is “quality,” “done,” and “good enough.”

In this short session, Debbie will share the foundations of how change can start at your company. Whether you're a UX Junior or the CXO, there is actionable advice for you!

More about the Speaker - Debbie Levitt:

Debbie Levitt, MBA is the CXO of Delta CX, has been a CX and UX strategist, designer, and trainer since the 1990s. She’s a change agent focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean.

Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.

Her “Delta CX” book and “Transforming Toward Customer-Centricity” training teach companies how to improve customer satisfaction, predict and mitigate business risk, and increase ROI by investing in great customer experiences. She has other training programs that teach non-CX roles about CX, why it’s done by specialists, and how to integrate it into teams and processes.

Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. You can also catch her on the Delta CX YouTube channel.