This workshop consists of three parts: business, marketing and sales. We’ll look at top business concepts in these areas from a more general perspective and then apply them to our language industry. You will receive a hand-out with practical exercises.

Why should you attend?
- You will find new ideas and ways to boost your business
- You’ll see what top business people are being taught at MBA
- You’ll leave the workshop with solid business school knowledge

What’s on the menu?
- A short round of business elevator pitches and presentations (09:45 – 10:00)
- Part One: Business (10:15 – 11:30) with topics related to business strategy and differentiation
- Part Two: Marketing (11:30 – 12:45) with the introduction to marketing theories and concepts
- Part Three: Sales (12:45 – 14:00) with sales techniques and strategies for freelancers