"Keep cognitive biases from creeping in to your UX design and user research"

Generally, people go into tests with good intentions of gathering accurate, pristine information, so how does all this bias creep in? It’s pretty common to have several psychological biases working against you that can cloud your design and user research. This talk will focus on surfacing some of the darkest types of bias and how to prevent and combat them. Also, learn how to use some of those cognitive biases for good in your designs. No dark patterns here folks.

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Jen Blatz is a Lead User Experience Researcher and Designer with expertise that lends itself to any industry. Jen's path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health.

Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder and president of the UX Research and Strategy group, a 501c3 organization, with an international presence with thousands of members and followers. She is the organizer of WIAD (World Information Architecture Day) locally, and speaker for several meetup groups and international conferences like UX Australia, Convey UX, IAC (Information Architecture Conference), UX New Zealand, UX Research and Insights Summit and more.