BARCELONA - MASTERCLASS: Strategic Storytelling

MASTERCLASS: Strategic Storytelling: How to Communicate Complex Topics with Clarity and Impact

In a world of information overload, the ability to communicate complex and technical topics clearly, and in a way that resonates, is a strategic advantage. This session will explore how to craft compelling narratives that cut through the noise, build trust, and influence policy and industry conversations. Drawing from real-life campaigns in sustainability, energy, and innovation, we’ll look at storytelling techniques, digital strategy, stakeholder targeting, and how to align messaging with critical moments. Ideal for professionals working in policy, science communication, or advocacy.