BEAT THE BLINDSPOT

Technology and changes in consumer behaviour are transforming marketing for the decades to come. Smashing the old world into pieces and making it harder to see the full picture. To get ahead we need a greater awareness of our blind spots.

To get ahead we need a greater awareness of our blind spots. But we can only see our blind spots when we come together. When we combine different backgrounds, different regions, different angles.

REGISTRATION

1. Arrange your flight tickets

2. Book your hotel

To make the hotel reservation just send an email to tiago.martins@evolution-hotels.com with the subject “AMIN Worldwide”.  After that, you will receive a link to make the payment.

Hotel Accommodation Rates with breakfast for 2 nights are: 216€ (Single Room) and 242€ (Double Room). Booking deadline is September 30th.

3. Register for the Conference

Buy your ticket here on Eventbrite. The conference participation fee is 280€ per person. Registration deadline is September 30th.

For more detailed information see the official invitation here

SPEAKERS

Jack Skeels, CEO of AgencyAgile

Explore the Future of Agencies


This top rated content by agency CEOs will reveal how technological shifts are transforming the marketing and advertising landscape, rendering fertile farms of agency services fallow, and introducing a plague of new competitors.

 At the center of this is the C-Suite’s renewed focus on Customer Experience or CX and how management consultancies are now competing with agencies for the business.

João Cepeda, President at Time Out Market

Time Out Market: from magazine to immersive experience


It all began in London in 1968 when Time Out helped people explore the exciting new urban cultures that started up all over the city. Today, Time Out is present in 108 cities in 39 countries and has a global monthly audience reach of 217 million. It is now the leading global media and entertainment brand that inspires and enables people to make the most of the city.

In 2014, Time Out Lisboa editors turned a historic market hall in the city into Time Out Market, thus creating the world’s first food and cultural market, and the first market experience rooted wholly in editorial curation.

Following the success of its flagship market in Lisboa, João Cepeda has been leading the internationalization process of this Lisboa concept to cities like Miami, New York, Boston, Chicago, Montreal, Dubai, London and Prague. 

Sérgio Carvalho, Head of Marketing at Fidelidade

CXO: The Face of the Future of Marketing


It’s not just agencies that are on the verge of disruption, the whole marketing industry supply chain is undergoing dramatic transformation. It’s not yet clear where the budget for agencies will come from or who will be the key decision-maker in the future. Gartner, Forrester and others are anticipating that the Chief Experience Officer or CXO will soon replace the CMO to be the face of marketing of the future: marketing that integrates the whole enterprise and can optimize investments across the whole of the customer experience.

Fidelidade, Portugal’s largest and oldest insurance company with more than 200 years of history, is probably the most innovative company in its sector. Sérgio will show us his omni-channel vision for the company and how he manages to have a fully integrated view of the customer.

VENUES

Fidelidade Arte

FIDELIDADE ARTE is an emblematic space in the center of Lisboa, located at Largo do Chiado, that allows the general population free access to national and international artistic projects.

HOOD

HOOD is more than comOn’s office. It’s an open workspace and event venue in east Lisboa, where creative minds come together in the pursuit of great work.

HOTEL

Evolution

EVOLUTION is a new hotel generation for the independent, tech savvy and flexible person, like you. The difference? DJ's, urban art displays, rooms with multimedia solutions, and much more.