SPEAKERS

Jack Skeels, CEO of AgencyAgile

Explore the Future of Agencies

 This top rated content by agency CEOs will reveal how technological shifts are transforming the marketing and advertising landscape, rendering fertile farms of agency services fallow, and introducing a plague of new competitors.   At the center of this is the C-Suite’s renewed focus on Customer Experience or CX and how management consultancies are now competing with agencies for the business.

João Cepeda, President at Time Out Market

Time Out Market: from magazine to immersive experience

 It all began in London in 1968 when Time Out helped people explore the exciting new urban cultures that started up all over the city. Today, Time Out is present in 108 cities in 39 countries and has a global monthly audience reach of 217 million. It is now the leading global media and entertainment brand that inspires and enables people to make the most of the city.

In 2014, Time Out Lisboa editors turned a historic market hall in the city into Time Out Market, thus creating the world’s first food and cultural market, and the first market experience rooted wholly in editorial curation.

Following the success of its flagship market in Lisboa, João Cepeda has been leading the internationalization process of this Lisboa concept to cities like Miami, New York, Boston, Chicago, Montreal, Dubai, London and Prague.

Sérgio Carvalho, Head of Marketing at Fidelidade

CXO: The Face of the Future of Marketing

 It’s not just agencies that are on the verge of disruption, the whole marketing industry supply chain is undergoing dramatic transformation. It’s not yet clear where the budget for agencies will come from or who will be the key decision-maker in the future. Gartner, Forrester and others are anticipating that the Chief Experience Officer or CXO will soon replace the CMO to be the face of marketing of the future: marketing that integrates the whole enterprise and can optimize investments across the whole of the customer experience.

Fidelidade, Portugal’s largest and oldest insurance company with more than 200 years of history, is probably the most innovative company in its sector. Sérgio will show us his omni-channel vision for the company and how he manages to have a fully integrated view of the customer.

AMIN Lisboa 2019