SPORTS TALKS 2021

What is it?

Sports Talks is a annually conference held at Nova SBE that has its focus on sports and business.

For one day, Sports Talks will provide a series of stimulating panels and presentations that will focus on sport management and the role of marketing and technological innovations to the development of football. Not only will these in-depth talks be composed by industry experts they will also bring together Nova SBE teachers.

We are committed in bridging the gap between Sports and the academia!

Program

We will be revealing the program as the time progresses. Stay tuned and follow us on our social media platforms to get the latest news!

10H30 – 10H35 – Welcoming

• Daniel Traça - Nova SBE Dean
• Afonso Maya Seco - Sports Talks Project Leader

10H35 – 11H05 – Betano Portugal: Connecting with fans through tech and emotion

• José Miguel Almeida - Marketing Manager at Betano

11H15 – 12H00 – Sports in Cascais: A success case

• Afonso Maya Seco - Nova SBE Football Club Director
• Ana Cristina Branco - Head of Sports Division at CM Cascais
• Deolinda Sousa - CF Sassoeiros President

12H15 – 12H45 – Addvice Sports: Technology, Asset Management and Sports

• Carlos Ribeirinha - CEO at Addvice Sports

14H30 – 15H30 – The importance of sports practice in the success of students entering the job market

• Pedro Neves - Associate Professor at Nova SBE
• Diogo Luís - Former Professional Football Player and Financial Advisor
• Pedro Dias - Judo Olympic Athlete and CEO at Sports Evolution Alliance

15H30 – 16H30 – The importance of the development in Sports Education

• Pedro Brinca - Assistant Professor at Nova SBE
• André Seabra - Director at Portugal Football School

17H00 – 18H00 – The Role of Marketing and technological innovations to the development of football as a business

• Rodrigo Dias - Senior Press Officer and Content Producer at FPF
• António Barreto Costa - Marketing and Communication Director at Estoril Praia SAD
• Paulo Almeida - Chief Operations Officer at 7egend
• Nuno Mena - Territory Manager PT & LATAM at Sports Alliance

18H15 – 19H15 – Management and Football: A club as a company in the XXI century

• Rui Almeida - Previously anchor at Canal 11
• Domingos Soares de Oliveira - CEO SL Benfica Group
• Guilherme Müller - General Director at Estoril Praia SAD
• Tiago Lopes - CEO at Casa Pia AC

19H15 - 19H30 - Closing Remarks

FAQS

1) When will I have access to the links?

The links will be sent to you close to the date.

2) What is the duration of the talks?

They will vary from 30 up to 60 minutes. You will be able to find that information regarding each specific talk in our communication pieces once the panels are confirmed.

3) In what language will the event take place?

All talks will take place in English.

4) How much will it cost?

Sports Talks is a free event. Available for everyone that wants to attend online.

5) Additional Questions

For additional questions, suggestions or feedback, feel free to reach out to us directly at: futebol.su@novasbe.pt

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